Lots of people think social media marketing is like abstract expressionism; just splash a bunch of stuff on the page and wait for the fame and fortune to roll in. While that approach may have worked for Jackson Pollock, it isn't going to work for any...
Remember that one friend everyone made fun of because he was just a little slower on the uptake than the rest of the group? And how you'd tease him about needing books with lots of pictures so he could understand them? Well, that friend is everyone...
It's nice that you have a point of view, and it's nice that you want things. Really, it is. We all do. But in the crazy, mixed-up world of social media marketing, where the public's attention is the most scarce, fleeting, and valuable commodity, you need...
Let's talk about urges. Urges to buy stuff, of course. Minds out of the gutter, folks. We run a wholesome, respectable blog here. Impulse purchasing is a compelling urge extensively studied by marketers, retailers, and psychologists. A key reason people readily succumb is because they don't like...
Hey, yo! I'm awesome. You should totally give me some money because I'm so awesome. Convinced? It must be a compelling sales pitch, since that's essentially what 81 percent of small and medium-sized businesses use their blogs to say over and over again, according to StatsWeMadeUpToIllustrateOurPoint.com. Blogs Aren't...