If your pack of drinking buddies includes any search engine optimization “gurus” (as they're so ridiculously fond of being called), you've probably been subjected to lengthy discussions about Google's recent algorithm update designed to reward responsive website design and diatribes about widespread lack of mobile...
Lots of people think social media marketing is like abstract expressionism; just splash a bunch of stuff on the page and wait for the fame and fortune to roll in. While that approach may have worked for Jackson Pollock, it isn't going to work for any...
If you haven't gotten the message yet that content is a big deal on the web, it might be best to just retire from the internet, settle in to that log cabin deep in the woods, and grow a really long, gross beard. Or armpit...
We're feeling metaphorical today, so let's play with the “landing” in “landing pages.” Imagine your website is an airport and your visitors are fleshy little airplanes that have landed there. Each landing page is a dedicated airstrip that leads not to a terminal, but to a...
Starting, operating, or working for an organization often comes with the inconvenience of having to communicate with others. In many instances, it's via written words. But all the business education, training, grooming, experience, passion, and savvy in the world don't guarantee strong writing skills. Like any...
In case you've spent the last decade living among Aborigines in the Outback or a pack of Arctic wolves in the polar tundra, you should get caught up on two trends. First, the internet has become incredibly cluttered with business websites. Second, more and more...
Imagine if you'd had the opportunity to design your face. Well, there's no way to improve on your face; you're beautiful. But imagine if that reclusive guy with the weird lumpiness and discolorations and bushy eyebrows who lives at the end of your block had...
Few terms prompt fully grown men and women to moan “Awwww, do I have to?” like “business plan.” Short answer: No. You're an adult, even if you're doing an impression of a 7 year old. Nobody's going to make you write a business plan. Slightly wordier answer:...
It's a nuisance trying to keep up with all the tech buzzwords buzzing around. Not just what they mean, but also whether they're worth investigating or merely attached to another inconsequential passing fad. “Responsive web design” is a ubiquitous term these days. And this one's a...
Sometimes, business decisions are all neat and tidy and formulaic. Contractor X provides item Y reliably for 4.8 percent less than the competition. Done. But things get a little more subjective when creative elements enter the picture. Few organizations serious about their branding hire a graphic...
Remember that one friend everyone made fun of because he was just a little slower on the uptake than the rest of the group? And how you'd tease him about needing books with lots of pictures so he could understand them? Well, that friend is everyone...
New entrepreneurs are a plucky bunch with an admirable but ultimately counterproductive tendency for trying to do too much themselves. Sometimes it's pure drive, sometimes it's bootstrapping, sometimes it's difficulty trusting others, sometimes it's not knowing the right person to call, and sometimes it's a...
Some trivia for you: What was the first trademarked logo? Answer: Bass Brewery's red triangle, registered in England on January 1, 1876. In many ways, it's still a good logo by contemporary standards, particularly in its simplicity and scalability. Some business icons hold up through the ages....
There's lots of advice out there about how to be a great business leader. As is so often the case, some of it's good, some if it's bad, and much of it is subjective. But here at MindKube, we're daredevils who love nothing more than...
Whether you've been downsized, outsourced, pinkslipped, or you're setting out in search of a more fulfilling way to spend your workdays, having trouble finding new employment in middle age or beyond is nothing new. Youth has always been a prized asset with enough benefits to...