branding Tag

5 Big, All-Too-Common Social Media Marketing Mistakes

Lots of people think social media marketing is like abstract expressionism; just splash a bunch of stuff on the page and wait for the fame and fortune to roll in. While that approach may have worked for Jackson Pollock, it isn't going to work for any...

Elements of Great Logo Design: Show ‘Em What You Got

Imagine if you'd had the opportunity to design your face. Well, there's no way to improve on your face; you're beautiful. But imagine if that reclusive guy with the weird lumpiness and discolorations and bushy eyebrows who lives at the end of your block had...

Choosing A Graphic Design Agency: Advice for Making a Tough Decision

Sometimes, business decisions are all neat and tidy and formulaic. Contractor X provides item Y reliably for 4.8 percent less than the competition. Done. But things get a little more subjective when creative elements enter the picture. Few organizations serious about their branding hire a graphic...

Do You Need a New Logo Design for More Current Branding?

Some trivia for you: What was the first trademarked logo? Answer: Bass Brewery's red triangle, registered in England on January 1, 1876. In many ways, it's still a good logo by contemporary standards, particularly in its simplicity and scalability. Some business icons hold up through the ages....

Picking a Domain Name: 7 Tips to Choose Wisely

Sure, a rose by any other name would smell as sweet. But Rose.com and Rose.info definitely aren't created equal. Neither are OrlandoRoses.com and RoseyPoseyPoo.com. If you're launching a startup or new web venture, don't underestimate the importance of your domain name. A smart choice or a...

On Blogging and Branding—and Not Advertising

Hey, yo! I'm awesome. You should totally give me some money because I'm so awesome. Convinced? It must be a compelling sales pitch, since that's essentially what 81 percent of small and medium-sized businesses use their blogs to say over and over again, according to StatsWeMadeUpToIllustrateOurPoint.com. Blogs Aren't...